When a product or a business is popular it’s a well-known fact that there are mentions of it all over the social media platforms. The better something is, the more people want to talk about it and make sure everyone else knows about it.
The old ‘word of mouth’ adage now applies to mostly online platforms and these are the ones you should focus on and care about the most. We know social media can be a bit daunting, that’s why we’ve put together this handy list of the top 5 social media interactions you should be most concerned with.
1. Google Reviews
When your business pops up in a Google search, your ranking on Google (5 stars is your goal here) is the first thing a potential customer sees. If you have lots of bad reviews and less stars than a competitor then you are more than likely going to lose that sale. Your ranking on Google should be your first priority for new and existing customers.
2. Customer Testimonials
Whether these are coming through Google or your website, positive customer testimonials are one of the best ways to establish trust in your brand and encouraging customer loyalty. It’s best to display these somewhere on your homepage so that new customers can see how happy your current customers are with your brand.
3. Facebook Interactions (Likes, Shares, Comments)
Facebook is a great place to get word of your brand out to the world. The more followers you have, the more they’re liking, sharing and commenting on your posts and that means their friends and friends of THEIR friends are noticing your content more and more on their feeds. Don’t underestimate the importance of your Facebook presence – it’s a huge market for any business!
4. Twitter Followers
Similar to Facebook, Twitter is all about the shares, or the retweets to be more specific. You should be focusing on gaining as many followers as possible because the more they retweet and #hashtag your brand the more you gain recognition and trust.
5. Yelp Reviews
This one generally applies to brick-and-mortar businesses, but it’s still important for any business to make sure they have a decent presence on Yelp. More and more people are relying on reviews from other customers to determine whether they should use your business or not which means your Yelp reviews are now more important than ever.
Whether you are already handling your social media presence or you haven’t touched it in awhile, we’re here to help! Get in touch with us today to see how your social media rankings hold up to your competitors.