How 2020 Holiday Marketing and Shopping Are Different
Moved Up Timelines
We see companies release holiday-related products in August. Expect to see holiday campaigns ramp up in September. Get your holiday campaign together now, so you’re prepared for the accelerated timeline.
Even More Emphasis on Online Sales
Shopify broke its 2018 Black Friday and Cyber Monday record with $2.9 billion in global sales. This was pre-pandemic and online shopping has only increased due to safety precautions. It’s not only essential to gear your 2020 holiday marketing to online sales, but make sure your website is optimized to handle an influx of visitors.
Highlight Safety Precautions
In your holiday marketing campaign, it’s important to make customers aware of precautions taking place in the business and if you are offering special services like contactless pick-up or delivery services.
Emphasis on Affordability
It’s no secret that people will be looking for deals this holiday season. You should be tailoring your sales to emphasize affordability.
Experiential Gifts are on the Rise
If you’re a business that can pivot to experiential gifts, it would be the ideal time to do so. Millennials have always loved experiences over tangible things, but it is becoming a more popular trend among other demographics.
Typical Holiday Marketing Timeline
April – July: This is the typical planning phase. This timeframe is where all potential blunders are thought through and mitigated so you can come up with a foolproof marketing plan.
August – September: This is where you start spreading brand awareness with campaigns.
October – December: After you’ve successfully created brand awareness and sales intent, you begin your full-blown holiday marketing campaign to generate revenue.
2020 Holiday Marketing Timeline
Due to quarantine, most companies saw a sizeable decrease in revenue. We’re seeing companies like Starbucks react by releasing their Pumpkin Spice Latte in August, nearly a month earlier than previous years. This is expected to be a trend in the marketing industry to make up for lost revenue.
With this new sense of urgency, it’s imperative to start pushing out a holiday campaign ASAP. Assume the traditional holiday marketing timeline has been accelerated by a month.
Planning Your Campaign
If you need help putting a plan together, we are here to help. We manage various clients’ marketing efforts throughout the year with fantastic results. Contact us online or by phone at (813) 556-7990 to let us know how we can help.