Yahoo Store is becoming Luminate.  This new brand name shares just a glimpse into the very bright future that we expect from Luminate.

Luminate is being operated by the same team that runs the current Yahoo Store under the Yahoo Small Business brand.  All of your favorite account managers, engineers, and marketing guys are coming along.

According to Amer Akhtar, Yahoo VP of Product Management, “Luminate reflects how we illuminate the path forward for our customers and underlines our commitment to helping small businesses grow.”

For the moment this will not affect existing Yahoo Store customers. We’ll be posting more detailed updates as they become available.

Yahoo acquired the name when they purchased and immediately shut down photo ad network Luminate.

Recent Articles that quote Kevin Richards discussing Luminate/Yahoo Store News:

• Yahoo Stores Gets New Name, User Agreement, in Advance of Spinoff
• Yahoo’s new Luminate business will be Alibaba spinoff instrument
• Will Yahoo by another name succeed as an e-retail technology provider?

Ventura CEO Kevin Richards discuss Yahoo! Stores name change to Luminate: