10 Ways to Improve Your Facebook Page
Here’s 10 things a successful business should be doing with their Facebook page:
-
Identify a Target Market
Use Facebook audience insights or other tools to find your target market.
-
Find Niche Interests
Find out exactly what is most important to your audience and identify how you can address it.
-
Appeal to Niche Interests with Posts
Use the audience and niche data you gathered to determine content strategy for the page.
-
Boost Niche Posts to that Audience
Invest a small budget to boosting posts to start gaining engagement from your target market.
-
Comment, Reply and Encourage Engagement
Comment on the post and tag people who have reacted, after 5+ people it should start building organic engagement. Reply to comments with questions.
-
Invite Engaged Users to Like your Page
Use this audience to build your Facebook page likes.
-
Get your Tone Right
Speak, think and act like your audience. If you sell baby clothes, your tone and types of content you share should reflect that.¹
-
Be Ready for a Long Term Investment
Building a Facebook page takes time. Maintain strong relationships with those who like your page. Even if they don’t convert into sales today, they might another day.
-
Stick to a Schedule
Set up and stick to a schedule, be consistent. It’s okay to repost evergreen content like blog posts or infographics. Just don’t miss a day, then post twice, then post once late at night etc.
-
Monitor and Measure
Have a goal to begin with and monitor your results. Periodically (roughly once a month) explore your Page’s insights. Look at what’s working and what isn’t.
Motivated? Excited? Ready to start growing your Facebook audience? GREAT! Get a detailed plan together and make it happen!
If you’re not sure how to get started or you’d like a free consult on your existing page then we are always here to help! Send us a message today and let’s chat!
Sources: Social Media Examiner, Post Planner