Here’s 10 things a successful business should be doing with their Facebook page:

1. Identify a Target Market

   Use Facebook audience insights or other tools to find your target market.

2. Find Niche Interests

   Find out exactly what is most important to your audience and identify how you can address it.

3. Appeal to Niche Interests with Posts

   Use the audience and niche data you gathered to determine content strategy for the page.

4. Boost Niche Posts to that Audience

   Invest a small budget to boosting posts to start gaining engagement from your target market.

5. Comment, Reply and Encourage Engagement

   Comment on the post and tag people who have reacted, after 5+ people it should start building organic engagement. Reply to comments with questions.

6. Invite Engaged Users to Like your Page

   Use this audience to build your Facebook page likes.

7. Get your Tone Right

   Speak, think and act like your audience. If you sell baby clothes, your tone and types of content you share should reflect that.¹

8. Be Ready for a Long Term Investment

   Building a Facebook page takes time. Maintain strong relationships with those who like your page. Even if they don’t convert into sales today, they might another day.

9. Stick to a Schedule

   Set up and stick to a schedule, be consistent. It’s okay to repost evergreen content like blog posts or infographics. Just don’t miss a day, then post twice, then post once late at night etc.

10. Monitor and Measure

    Have a goal to begin with and monitor your results. Periodically (roughly once a month) explore your Page’s insights. Look at what’s working and what isn’t.

Sources:  Social Media Examiner, Post Planner