Yahoo! Store RTML Programming
Ventura Web Design specializes in customizing Yahoo! Stores using the proprietary programming language known as RTML. Created by Paul Graham, the founder of the original Yahoo! Store (known as Viaweb), this language allows our Yahoo! Trained RTML Developers to build amazing looking E-commerce stores.
Why Does My Store Need RTML?
Out of the box, the Yahoo! Store uses very simple templates. These templates contain designs that are acceptable for first time web store owners selling less than ten products. Most successful stores, especially Internet Retailer Top 500 Stores, have thousands of products. A starter template simply cannot handle the merchandising and design that is required to convince users to type their credit card number into your website and trust you to fulfill their order. Customizing your store with RTML gives your site the professional layout and design that your customers expect.
Which Customization(s) Should I Do First?
The way that our most successful merchants have grown is to start with a tried and true Custom Solution from Ventura. We have been building successful E-commerce stores for nearly 15 years. That experience allows us to help minimize your mistakes and accelerate your learning curve.
Once your store is up and running, then it's up to the users to "show us" where we need to improve your store and start customizing. The goal is to make the end user experience as fast and seamless as possible. Through the use of Analytics, we can understand where we can make improvements to your store that will benefit your end user.
We encourage you to browse through our Yahoo! Store Features section to learn what is popular now and decide if these features are right for you.
What Can be Done With RTML?
The end goal of RTML is to make your site easy for you to manage and maintain. So when you find yourself doing something repetitive, ask us whether or not that process can be automated. Or perhaps you want to maintain a truly uniform, yet custom, look throughout your store and the standard "caption field" just isn't doing the job. We can code in custom fields that are simple for anyone to fill out, yet produce the desired layout or look that you desire.