Email Marketing
One of the best ways to maximize return on investment is through an Email Marketing Campaign. The skilled Ventura Team can help craft your marketing message to generate the revenue that you need to drive your business to the next level.
On sites with a conversion rate of 2%, you have 98% of your traffic leaving your site. Find a way to monetize those visitors by encouraging them to become members of your online community. While not every visitor is your target audience, you'll likely find that a steady stream of customers will sign-up to receive regular communications from you.
Whether you need a single email designed and sent, or you need an entire series of messages carefully crafted around your products, we can help your business grow online.
Our designers take your current website design and incorporate it into a customized email template for your business. We provide a proof for your review and convert the approved design into Constant Contact code. Once this is done, you can easily copy this template and send out email newsletters to your subscribers with a consistent look and feel.
How long does it take to create the email template? View Answer
We can have your email template ready to send out in approximately 5 business days.
How do I get started? View Answer
A Ventura Project Manager will work with you to plan your email template (how many sections it will have, what your main features will be, what graphics will be consistent throughout, and so on). You will need to provide graphics to use for the newsletter or we can take them from your existing website at your direction.
What will my email template look like? View Answer
Our designers will match the look of your email template to your existing branding as best as possible.
Will it look exactly like my website? View Answer
No. There are limitations on many style elements that can be used in email. Many email clients (Outlook, Gmail, Hotmail, AOL) do not display all HTML tags or do not display them uniformly. We adhere to best practices when creating email templates and make our best attempt to convey your brand within these limitations while maintaining usability.
Will I have a chance to see what my emails look like before they go out? View Answer
Yes. We construct your email in Constant Contact and send you a sample email before scheduling delivery to your customer base.
How do I use my custom email template? View Answer
Once your template is designed, you'll have one email ready to go out. If you want to reuse that email tempate with different data and graphics, you can simply copy the email and edit it.
If you would like, Ventura can handle the graphics and editing of a new email for you. Or, you can have Ventura create an email marketing plan custom-tailored for your business. Contact us today for more details.
What is Constant Contact and why do you use them? View Answer
Constant Contact is one of the most popular email marketing platforms available. They provide affordable, easy-to-use email marketing solutions and analytics for over 450,000 businesses.
Where will my newsletter direct customers to? View Answer
Your newsletter can direct customers to any number of pages on your site. It is recommended that you direct customers to a specific landing page for each feature or special deal you are advertising. This could be a specific product, a category of products and an entirely different landing page. Contact us for more information on Custom Landing Page Design by Ventura.
Can Ventura design custom graphics for my newsletter(s)? View Answer
Of course! Our in-house graphic design team is available to make custom graphics for your newsletter, as well as matching landing page graphics for your website. Contact us for more information on Custom Graphic Design.
Can I use my existing customer email list? View Answer
Yes, as long as it is a permission-based, opt-in list, meaning that everyone on the list said it is okay for you to contact them via email with newsletters and special offers.
How do I get customers to sign up for my newsletter on my website? View Answer
Our development team can place a custom newsletter signup form on your website. See our page on Custom RTML for more details, or contact a Ventura Project Manager today.
